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Experience Huntrex

Taking the Sandhills Journey

Mitch Hunt • Nov 27, 2021

Huntrex partnered with The Sandhills Journey Scenic Byway in 2017.


This partnership resulted in the production of seven promotional videos, ongoing broadcast of these 30-second videos on local television as PSAs, a byway audio tour CD, and a new byway website. This collective work helped establish the Sandhills Journey as a designation, complete with a virtual guide for those making the 272-mile journey through the Sandhills. The Sandhills Journey Scenic Byway awarded Huntrex the 2017 Friend of the Byway award for the television marketing campaign. Huntrex updated the byway logo when the Sandhills Journey received the national designation in 2021. This partnership is ongoing, with a dedicated app for the byway now in development. The Sandhills Journey National Scenic Byway app will further in byway promotion, as well as trip planning and on-the-road assistance for byway visitors.

Huntrex Receiving Award

The works above help celebrate the byway and the unique qualities of the Nebraska Sandhills. The videos/PSAs each dive into a different topic of the byway or the Sandhills and use voice over and immersive visuals to tell the story of the Sandhills Journey. The on-the-road audio tour gives the visitor a comprehensive, insider perspective of the byway. The byway website introduces visitors to the byway and sandhills, promotes events and attractions, offers self-guided tours, and hosts the byway videos. All of these media work together to tell the unique story of the Sandhills Journey National Scenic Byway.

Sandhills Journey Website

The byway website equips the site visitor for their future road trip on the Sandhills Journey. The videos, audio tour, and website collectively promote the byway and ensure a fun and successful road trip. Huntrex employed its thorough understanding of the Sandhills, researched best practices, and employed innovative technology to ensure results for the byway and a positive visitor experience.


The Sandhills are often described as a hidden gem in Nebraska. The Sandhills Journey and Huntrex defined success as a positive and much broader understanding of the Nebraska Sandhills. The byway and region will jointly benefit from greater area awareness and tourism opportunities. Supporting businesses and attractions along the byway is an equal priority. Promoting tourism along the byway's 272 miles from Grand Island to Alliance, NE is our foremost goal.

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